Archive for the ‘ Corporate identity ’ Category

Dynamic Identities in Cultural and Public Contexts

  • Author: Ulrike Felsing, Design2context
  • Book category: Corporate identity

  • This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks [...]

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This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis.

Authors: Ulrike Felsing, Design2context
Design: Ilka Flora, Ulrike Felsing
Publisher: Lars Müller Publishers
Year: 2010
Language: English
Format: 16.5 × 24 cm
Features: 256 pages, 200 illustrations, softcover
ISBN: ISBN 978-3-03778-163-0 (English) / ISBN 978-3-03778-162-3 (German)

Short’N'Strong

  • Taste the real Italian corporate identity
  • Author: RED Publishing
  • Book category: Corporate identity

  • After the experimentations of the 90s, world design for visual communication has come to a great cultural maturity, going beyond its mere aesthetic role. The same has happened to Italian graphic design: based on a [...]

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After the experimentations of the 90s, world design for visual communication has come to a great cultural maturity, going beyond its mere aesthetic role. The same has happened to Italian graphic design: based on a long artistic tradition, it has been deeply influenced by this global evolution. And yet worldwide, in the collective imagination the Italian design is still mainly associated to industry and fashion, whereas Italian creativity goes far beyond. Actually, as this book shows, the design of “bel Paese” has gained a considerable importance at international level, without giving up its unique style, which is recognizable in the formal essentiality, in the elegant chromatic associations, in the masterly usage of typeface.This goal has been reached also thanks to Italian companies, who have become increasingly aware of the importance of visual identity, of corporate culture and of the value a brand has in today’s highly competitive market.

Publisher: RED Publishing
Language: English
Format: 20 x 28,5 cm
Features: 318 pages, full colour, hardcover
ISBN: 978-88-88492-10-0